Bullwhipped: False Demand Signals, Beer, and the Trauma Implant Supply Chain

For the trauma implant sales rep, Christmas comes in the summer. People are outside, active, drinking more, and getting banged up in more ways than one. 90 degree nights fuel more drinking and tempers, and social violence spikes. Anyone in the trauma business will tell you there is a huge hot weather driven spike in business for trauma implants. I should know, I spent 16 years in the trauma implant business as a sales rep. For busy trauma hospitals there is one Prime Directive which supersedes all others, with regard to their trauma implants: Thou Shalt Not Run Out. Trauma implant inventory is varied and requires a deep knowledge of how the implants relate to the actual surgeries being

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