Two Good Reasons Why Established Orthopedic Device Reps Should Embrace Digital Management of Sets:

I was in the trenches as a trauma device rep for 15 years. I have nothing but respect for the job. It's hard and unrelenting, and getting harder. The market has changed, and will continue to change, in ways that are not necessarily beneficial for field sales. Cost pressures, centralization of purchasing decisions, and contract driven sales models are affecting not only how device reps do their jobs, but incomes as well. And now all the uncertainty relating to the COVID-19 pandemic and how that affects access to not only the O.R. but also SPD. These factors are completely outside of the sales rep's control - they are driven by the market and outside forces. I’ve made numerous posts about

2 Birds with One Stone: Set Mapping for UDI Compliance and Digital Management of Orthopedic Trays

Requiring medical device manufacturers who make non-sterile plates, screws, and other implantable orthopedic devices to mark each part with a data matrix code is in many ways counter productive. It misses the main FDA mission for UDI , is technologically difficult (if not impossible in some cases), will cost an enormous amount of money, and won’t improve patient care or safety in any measurable “real world” way. This is because non-sterile orthopedic implants exist in a unique environment and have unique properties. Here are the details... 1. UDI Mission Challenge: Does Direct Part Marking Miss the Mark? Pretty much the whole mission behind the FDA UDI initiative is patient safety: to tra

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