The Digital Future of the Orthopedic O.R.: Not Rep-less, but less rep…

We all know that situation. You’ve hosted a party. Everyone has behaved themselves and had a good time, but it’s now late, and you have to clean up and go to bed. But that one person is hanging tough, and painfully ignoring the social cues you are issuing that it’s time to go home. They were a great addition to the party, and welcome to come again if invited, but…… The culture of the orthopedic OR has incorporated the hardware device sales rep as part of the team, and for good reason. The device rep often serves a critical piece in the mission, which is to deliver the best quality surgical outcome for the patient. A good rep often quarterbacks the process in delivering the equipment, a

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